Feasibility Evaluator Lead Generation System

Lead Generation System

A step-by-step framework with actionable checklists to build your lead generation engine.

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Your ICP is a detailed description of the perfect customer for your business. Getting this right makes everything else 10x easier because you'll know exactly who to target and what to say.

Company/Demographic Criteria

Industry/niche definedCompany size range (employees or revenue)Geographic location(s) specifiedAge range (B2C) or company age (B2B)Income level/budget range identifiedGrowth stage or lifecycle position noted

Role & Responsibility (B2B)

Primary decision-maker title(s) listedKey influencers identifiedDepartment/function specifiedLevel of seniority definedTypical reporting structure understood

Pain Points & Challenges

Top 3-5 pain points documentedCurrent solutions they're using identifiedGaps in current solutions notedCost of NOT solving the problem estimatedUrgency level of problem assessed

Goals & Aspirations

Primary business/personal goals listedKey performance metrics they care aboutSuccess criteria definedTimeline for achieving goals noted

Behavioral Characteristics

Where they spend time online (platforms/communities)Content they consume (blogs, podcasts, publications)Events/conferences they attendBuying behavior patterns notedPreferred communication channels identified

Disqualifiers (Who NOT to target)

Companies/people too small listedCompanies/people too large listedWrong industry/vertical notedBudget constraints identifiedGeographic limitations specified

Validation

ICP tested against 5-10 existing customersSales team interviewed for inputCustomer service team consultedICP documented in shareable formatRegular review schedule set (quarterly)

Tips for Success

1. Master one channel before adding more
2. Get your first lead magnet working before creating five more
3. Nail your follow-up before getting fancy with automation
4. Let data guide your expansion